Defining Target Markets

 I reviewed Subway and Hungry Bear. As soon as I went to Subway's website there was a call to action. I didn't even get to look at the website! Right way there was a huge ORDER NOW 15% off sign. I personally hate that, I like when I have a minute to look things over. 


Hungry Bear is more subtle, they give you time to look over the website. They show pictures of their food, but nothing stopping me from scrolling to see what the business is about. It is just a logo with a picture of their sandwich in the background.  I like that nothing telling me what to do. 


I reviewed the menu on Subway's website it has "view the menu and order" as the same option. Which is great, but then I have to put in my location(zip code). I typically like to stay private so I didn't enjoy this part. I just wanted to see the menu. This tells me that they (Subway) are trying to appeal to a worldwide audience instead of a local one. Which makes sense because they are a worldwide company.  While Hungry Bear is a local company and is trying to appeal to the local resident in Vista and the Tri-City areas. 


Hungry Bear wants you to look at their local awards. They want you to review their Yelp page for reviews. They want the consumer to her how good they are from other consumers, not just tell us how good they are. Compared to Subway they aren't showing off how good they are or that they are trying to do the best for the environment. Hungry Bear is just trying to show you that their food is local and good and you should try it. 


The demographics are almost identical except Subway is trying to get you in and out with a basic fresh food. While Hungry Bear is trying to lure the customer in with fresh food that tastes amazing. It isn't trying to be fresh food fast, but fresh food can taste good and be amazing. 

As I reviewed their pages, no matter what I look at on Subways page they are asking to me order. Call to action at every turn. When I wanted to learn more about Subway on the "About Us" page they are asking me if I'm hungry. 







While Hungry Bear is simple. Here is their "About Us" page.  Hungry Bear does not call me to any type of action. It just wants me to take a look around and maybe make an order.







In conclusion, Hungry Bear is meant for the local customer who happens to drive by or hear about the location. While Subway knows why you are there to eat and get food quickly. Therefore, they ask you to do so constantly shoving it in your face. 

As I continue scrolling everywhere on Subway's website. It says order, order, order, and that is just the home page. While Hungry Bear isn't asking or telling me to order. They have very subtle looks that they want you to catch. Their site says that they have the best subs in San Diego. That to me is intriguing, it makes me want to order to try and see if they really do have the best subs.


Subway Demographics

Someone who is hungry now

Has a few extra dollars to spend as it is cheap "healthy" option

Global Customer


Hungry Bear Demographics

Someone who is hungry

Has more than a few dollars to spend as it is not as cheap as Subway

Local looking for quality

A local customer in the San Diego area 

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