Facebook Insights
Post Reach
Post Engagement
Why is each of them important?
Post Reach is important because it means how many screens your post is getting too. it cannot guarantee how many people are reading and seeing it but, that it was displayed on a screen. Plus, there are different types of reach in the Facebook world. Post reach can show you the overall health of your page. It will be able to tell you if your page is doing poorly or not.
Post Engagement, tells you if anyone is actually interacting with the posts that you have made on your page. This is important because you can see what is happening on your page, unlike post engagement where you only see how many screens it has been on.
What can you learn from each?
Post Reach can tell you your views(screen views). Post Engagement can tell you if the posts are working and people are engaging with the material in them. If people like your posts you’re getting feedback and can gauge what is working in your content and what isn’t
Describe how a business can use Facebook Insights to better serve their customers?
I haven’t used Facebook since 2009. So learning about this is very interesting. I am not big on Facebook usage at all. However, I can see being of great use to someone who has a business. Facebook insights will help you understand your audience, you can view who is liking your posts. Plus have access to post engagement and reach. It is an amazing marketing tool to help a business owner really tune in to their current audience and take the steps to target those they haven’t yet. They can tailor their marketing efforts more precisely. It is a great tool for someone who doesn’t have a big budget for marketing, but if they had the time they could really benefit.
I commented on the following pages. I think I did it correctly.
ShoeperLaced Sean Conti
James Anear
Lucid Nap Sarah Marcotte
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